Our Story

Hey babe, welcome to PLUR Fairy, where every sip sparkles and every vibe shines ✨.

I’m Dani, the founder and Head Sparkle Fairy of PLUR Fairy & a festival-loving Miami girl who’s been living and breathing the EDM scene for over 20 years. From the very first beat drop, I was hooked, not just on the music, but on the magic of PLUR — Peace, Love, Unity, and Respect. It’s more than a rave motto… it’s a lifestyle.

After years of dancing in glitter, sparkle, and decked-out outfits, I wanted to create something that matched the energy, creativity, and Instagram-worthy moments that define festival culture. That’s when Fairy Dust was born — an edible drink glitter made for festival babes, ravers, dreamers, and hydration babes who want their drinks to be as extra as they are 😉.

PLUR Fairy is here to:
✨ Celebrate self-expression – because your vibe is your signature.
✨ Bring community together – because festivals are where strangers become family.
✨ Make hydration fun – because staying fueled for the dance floor is essential.

We’re kicking things off just in time for EDC Orlando 2025, where 2K+ drinks will be sparkling with Fairy Dust. And this is just the start — PLUR Fairy will keep creating magical, festival-inspired products to help you shine from sunrise to afterparty.

So grab your bottle, sprinkle some glitter, and let’s sip sparkle to the beat.

💌 With love and glitter,
Dani
Founder & Head Sparkle Fairy